Communication 传媒学/传播学

基本情况:雷同学,对外经贸大学,工商管理,GPA 3.2,TOEFL 102,GRE 314


录取学校:Northwestern University Master of Science in Communication


After one year’s working experience in Business Development, I reconsidered my career development. In work, I handled affairs about corporate communication, public relation and business negotiation, which intrigued my interest in communication and aspiration to join an international environment. In future, I expect to work in a multi-national enterprise to solve problems about global culture, media, corporate communication and business negotiation. 


According to my goal, I would like to strengthen my ability in culture, communication and media in Northwestern University by pursue the MS in Communication program. Specifically, I want to learn how multi-national enterprises make communication strategy in different countries, market promotion, foreign customer management and sustainable business development to enhance their competitiveness in global environment. Based on my business and marketing background, I found that by combining marketing with communication, the promotion effects can be maximized. The core of promotion in global environment is cross-cultural communication strategy to let consumers understand the culture of the enterprise. I also want to learn how cultures facilitate management in a cross-cultural environment as well as media communication in global environment. The MS Communication program in Northwestern University fits my goal well. 


My background can support me to pursue further education and fulfill my dream. Being majored in Business Administration in undergraduate stage, I earned an all-around academic training, including marketing, management, and human recourses. These experiences gave me a good mastery of business promotion and workforce constitution. Interestingly, communication has played a core role in all these areas because it covers the entire process of information collection, management, integration and output. As the study progressed, I devoted more time in communication study such as corporate communication, cross-culture communication and management of cross-culture communication. 


Due to my rich experience in event planning, I obtained the internship at WEPLUS and worked as a business manager after graduation. I succeeded in organizing several events such as a Halloween party for 200 participants, and more than 50 different theme events at WEPLUS co-working space. I was also a supporting role in events concerning enterprise culture such as a lecture in which over 40 HR managers from varied enterprises shared their thoughts and a salon on dress code for workplace people. These experiences inspired me in forming my own toolkits in work. Firstly, it is important to work with a comprehensive-perspective. Before starting a project, I make detailed plans, taking into consideration of site layout, possible scenes in event, budget control, personnel ratio etc. Moreover, I developed strong skills in team management. For instance, when allotting assignments, I talked more about how members would exercise their capabilities instead of ‘working for me’ (Psychological Egoism). I informed them about workload and why they were chosen to do it (Pygmalion Effect). In such ways, my team always stood out with better performance. Those experiences have sharpened my planning and leadership skill, moreover, raise my enthusiasm in combine communication, culture and media in business promotion. 


I anticipate joining your Master’s in Communication program to get enough training in communication, business, research and practice to actualize my goals. The opportunities interacting with peers having diversified backgrounds also benefit with my global awareness.


文书写作服务插图-头脑风暴
留学录取案例
分享到:
更多专业常申院校
  • 芝加哥
    美国 - 芝加哥大学
    【公共政策】

    国家:美国
    位置:伊利诺伊·芝加哥
    简介:常年稳居全美前10
    建校:1890年


    >>点击查看学校详情


  • 美国-杜克
    美国 - 杜克大学
    【公共政策】

    国家:美国
    位置:北卡·达勒姆
    简介:常年在全美前10
    建校:1838年


    >>点击查看学校详情


  • 美国-CMU
    美国 - 卡内基梅隆CMU
    【商业情报与数据分析】

    国家:美国
    位置:宾州·匹兹堡
    简介:计算机类大牛校
    建校:1900年


    >>点击查看学校详情


  • 1
    美国 - 宾夕法尼亚大学
    【公共政策】

    国家:美国
    位置:宾州·费城
    简介:常春藤Ivy盟校
    建校:1740年


    >>点击查看学校详情


  • 香港大学
    香港 - 香港大学
    【公共管理MPA】

    国家:中国香港
    位置:香港·薄扶林道
    简介:亚洲常春藤
    建校:1911年


    >>点击查看学校详情


  • 美国-哥大
    美国 - 哥伦比亚大学
    【商业分析BA】

    国家:美国
    位置:纽约州·纽约
    简介:美国常春藤Ivy盟校
    建校:1754年


    >>点击查看学校详情


  • 美国-康奈尔
    美国 - 康奈尔大学
    【公共管理】

    国家:美国
    位置:纽约州伊萨卡
    简介:常春藤盟校八成员之一
    建校:1865年


    >>点击查看学校详情


  • 美国-宾大UPenn
    美国 - 宾夕法尼亚大学
    【计算机与信息技术】

    国家:美国
    位置:宾州·费城
    简介:常春藤Ivy盟校
    建校:1740年


    >>点击查看学校详情


  • 美国-JHU
    美国 - JHU
    【应用数学与统计学】

    国家:美国
    位置:马里兰·巴尔的摩
    简介:连续多年美国前十
    建校:1879年


    >>点击查看学校详情


  • 加拿大-UBC
    加拿大 - 英属哥伦比亚
    【商业分析BA】

    国家:加拿大
    位置:BC省·温哥华
    简介:加拿大前三
    建校:1915年


    >>点击查看学校详情


常申专业解析
+